If you were watching the European Running Championships this weekend, you might have noticed a striking detail as Iliass Aouani crossed the marathon finish line in first place. Alongside his race number, his bib proudly displayed the tagline Partner in Digital Excellence — right next to the AE logo. That wasn’t a coincidence.
With the event taking place in Belgium — and Leuven, home to our headquarters, playing a central role — AE saw a unique opportunity to bring together two things we’re passionate about: performance and progress.
At AE, we see a strong and clear connection between sport and digital transformation. While we don’t coach professional athletes, we do know what it takes to perform at a high level and go the distance. The same principles that drive elite sport; preparation, resilience, adaptability and strong teamwork are at the heart of how we work and how we support our clients.
Sponsoring the European Running Championships gave us the opportunity to be part of an environment that mirrors the values we live by every day: ambition, excellence, and continuous improvement.
Our sponsorship of the European Running Championships was more than a branding opportunity. It was a celebration of the mindset that defines us. Over the weekend, a motivated group of AE colleagues took part in various races, proudly embodying our team spirit.
Sport is deeply rooted in our culture — from our AE-fit wellbeing programme to how we promote energy, balance, and focus across our organisation. Just as athletes rely on structure, insight, and commitment to reach their goals, so do businesses navigating digital change.
Whether it’s unlocking the power of data, embracing AI, streamlining operations, or building custom software, our mission is always the same: to help organisations move forward with clarity and confidence — as a true partner in digital excellence.
In 2025, AE is sharpening its positioning with a clear and ambitious focus: digital excellence.
We are more than a trusted advisor — we are a benchmark in the market. A true partner who not only helps organisations achieve their goals but sets the standard for how digital innovation should be approached.
Partner in Digital Excellence is more than a tagline. It reflects our commitment to:
• Quality and craftmanship in everything we do, from code to communication
• Forward-thinking solutions, rooted in real business needs
• Sustainable growth, for our clients and for AE as an organisation
• Collaboration built on trust, co-creation and shared ownership
• Business value driven, always aiming for tangible, lasting impact
Launching this support line at a large-scale public event — rather than through a traditional press release or corporate campaign — was a deliberate choice. We wanted the introduction to feel authentic, dynamic, and connected to the community. The European Running Championships offered the perfect stage to bring that vision to life.
Whether it’s through technology, talent development, or community initiatives, our goal remains the same: to inspire confidence and enable digital excellence — one project, one partner, one step at a time.
So, whether you're an athlete chasing a personal best or an organisation redefining your future, one thing is certain: you don’t have to run alone.
Curious where we’ll be next? Check out our agenda website page.
Let us know what we can do for you? We are ready to listen to ensure you stay ahead of change!
Let us know what we can do for you? We are ready to listen to ensure you stay ahead of change!
Let us know what we can do for you? We are ready to listen to ensure you stay ahead of change!
Let us know what we can do for you? We are ready to listen to ensure you stay ahead of change!
