Navigating the Generative AI radar: Evaluating tools & use cases

As Generative AI continues to evolve at lightning speed, it can be challenging to keep track of which tools to explore, which to experiment with, and which to integrate into your workflows. Our Generative AI radar—inspired by Tech Radar - categorises tools into four rings:

  • Adopt: Established solutions proven to add value.

  • Trial: Tools being tested in limited or pilot scenarios.

  • Assess: Promising newcomers worth exploring.

  • Hold: Not recommended for immediate use or requiring further maturity.

By visualising tools this way, you can better decide how to allocate time and resources.

 

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    Detailed use cases and tool evaluations

    Instead of going tool by tool, we will use a use case approach for which we propose tools from inside our Generative AI Radar, examining the specific pros and cons of each tool in context. Many of these tools empower innovative, out-of-the-box applications that can transform your creative and operational workflows:

    1. Text generation & summarisation

    ChatGPT (Adopt)

    ChatGPT stands out as an Adopt solution thanks to its robust and versatile generation capabilities that consistently deliver reliable content for drafting emails, blog posts, and summaries,  while often innovating in how these capabilities are used such as a canvas mode.

    Pros:

    • Fast, flexible content generation.

    • Handles diverse writing tasks with minimal prompting.

    Cons:

    -  Sometimes produces overly generic or occasionally inaccurate content.

    - Output quality depends on prompt specificity.

    Claude (Adopt)

    Claude earns its Adopt rating with its strong contextual awareness and creative approach, making it a valuable asset for drafting, summarising, and brainstorming content ideas.

    Pros:

    • Offers a distinct response style that may suit specific content needs.

    • Excels at maintaining context over longer conversations.

    Cons:

    - May require more refined prompts for optimal output.

    - Still under evaluation in many enterprise settings.

    2. Image generation

    MidJourney (Adopt)

    MidJourney is rated as Adopt due to its proven ability to produce consistently high-quality, innovative visuals that inspire creative design and effective visual storytelling. Creating unique visuals for marketing, design mockups, or artistic explorations.

    Pros:

    • Produces creative, high-quality images with impressive detail.

    • Ideal for visual brainstorming and conceptual art.

    Cons:

    - Can be unpredictable with complex or abstract prompts.

    - May need manual editing for precise outcomes.

    ChatGPT - DALL·E (Adopt)

    DALL·E has achieved Adopt status by rapidly generating diverse and effective image concepts, making it indispensable for marketing collateral, design prototypes, and quick idea prototyping.

    Pros:

    • Capable of synthesizing diverse image concepts from varied prompts.

    • Offers a wide spectrum of image styles suitable for quick prototypings

    Cons:

    - Sometimes struggles with intricate details or specific design requirements.

    - Results can be inconsistent across similar prompts.

    3. Video creation & editing

    Synthesia (Trial)

    Synthesia is currently in Trial as it pioneers streamlined video content creation with rapid iteration, even while enhancing its customisation features. Try it for producing training videos, marketing materials, or product demos.

    Pros:

    • Simplifies video production by reducing reliance on traditional filming.

    • Enables rapid iteration and updates to video content.

    Cons:

    - Customisation is limited compared to conventional video production.

    - Output might feel less polished in high-production contexts

    D-ID (Trial)

    D-ID is in Trial because its cutting-edge animated avatar technology is still maturing, offering promising dynamic video content for interactive experiences that need further refinement.

    Pros:

    • Generates engaging video content with lifelike animations.

    • Ideal for interactive media and personalized storytelling.

    Cons:

    - Technology is still maturing, which can affect consistency.

    - Requires careful prompt management to avoid off-brand outputs.

    4. Audio generation

    Udio (Trial)

    Udio is in Trial as it evolves based on user feedback, striving to deliver increasingly natural and nuanced voiceovers that meet the demands of modern multimedia projects. Allowing you to create high-quality, natural-sounding voiceovers for podcasts, virtual assistants, and multimedia projects.

    Pros:

    • Produces realistic and nuanced voice synthesis adaptable to various tones.

    • Offers an intuitive interface for rapid iteration.

    Cons:

    - Some advanced customisation features are still in development.

    - Complex or technical scripts may require additional fine-tuning.

    Radar Context: Positioned in “Trial” as it evolves based on user feedback and performance testing.

    Suno (Trial)

    Suno is positioned in Trial for its ability to generate expressive audio quickly, though occasional inconsistencies on longer scripts mean it’s still under active development. Enabling expressive audio content for interactive applications, narrations, and storytelling.

    Pros:

    • Capable of delivering a wide range of vocal styles and emotions, ideal for creative projects.

    • Quick generation process makes it perfect for rapid prototyping of audio ideas.

    Cons:

    - May show occasional inconsistencies in voice modulation, especially on longer scripts.

    - Integration with broader production workflows can sometimes be challenging.

    ElevenLabs (Adopt)

    ElevenLabs earns its Adopt status by delivering advanced, highly customisable voice synthesis with lifelike qualities, making it a top choice for professional-grade audio content.

    Pros:

    • Offers highly customizable, lifelike voices that resonate well with audiences.

    • Robust platform with advanced controls for pitch, tone, and emotion.

    Cons:

    - Comes with a steeper learning curve for those seeking quick results.

    - Requires significant computing resources and careful calibration for optimal performance.

    5. Coding, development & prototyping tools

    Cursor (Trial)

    Cursor is currently in Trial as its seamless integration into popular coding environments shows promise in enhancing code generation and completion, even as it fine-tunes its accuracy.

    Pros:

    • Seamlessly integrates into popular coding environments.

    • Provides smart code suggestions and helps identify potential errors.

    Cons:

    - May occasionally generate suboptimal or incorrect code snippets.

    - There can be a learning curve to fully leverage its capabilities.

    Repl.it (Trial)

    Repl.it is rated as Trial because its browser-based IDE fosters rapid prototyping and collaborative coding, despite some limitations for resource-intensive projects.

    Pros:

    • Accessible online with no installation required.

    • Supports a wide range of programming languages and real-time collaboration

    Cons:

    - Performance might be limited for resource-intensive projects.

    - May not fully replace a local development setup for large-scale applications.

    V0 (Trial)

    V0 is in Trial due to its innovative approach to automating routine coding tasks, especially for UI generation, while ongoing improvements continue to expand its language support and integration.

    Pros:

    • Streamlines repetitive coding tasks, boosting overall productivity.

    • Offers tailored code suggestions that can adapt to your coding style.

    Cons:

    - Still early in its adoption curve; may need further refinements for complex scenarios.

    - Limited language support or integration issues might arise in some environments.

    What’s next

    Over the next few weeks, we’re excited to share our real-world experiences with these AI tools. We’ll explore specific use cases—from quick wins to more complex scenarios like brainstorming and prototyping—and share practical tips, common pitfalls, and lessons learned along the way.

    Remember, it all starts with defining your goals and identifying your challenges. Use the radar as your guide to decide which tools to explore next, and you’ll be well-equipped to invest in the right solutions at the right time.

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    Valerie Taerwe
    Director Applications

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    Valerie Taerwe
    Director Applications

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    Let us know what we can do for you? We are ready to listen to ensure you stay ahead of change!

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