AE Stories

Over the past year and a half, our lives have become more digital than ever before. A huge number of people have been working from home, attending online classes and looking at countless photos and videos on social media. Passwords are essential for all those platforms and channels, and that has caused a new phenomenon: password anxiety. Fortunately, it is something that is easily remedied.

The AE Hackathon gives customers and prospects 36 hours to come up with an innovative idea and a minimum viable product. The fifth edition of the Hackathon took place in June 2018. In this series, you will meet all the participants.

A few weeks ago, the FINOVATE EUROPE 2018 was held in London, a major event for everyone who wants to stay abreast of the main challenges, new business models and innovative technologies in the financial sector.

Our colleagues Patrick Van den Broeck and Frederick Beernaert traveled to London to scout out the latest trends and new technologies for us, and love to share their findings.

Imagine, you are working with an enthusiastic team to make your product skyrocket. Each iteration you are adding a few features and information to complete your product. But suddenly, you notice a drop in conversion rates. Your customers are raising a bunch of support questions, are not converting anymore and give you poor usability grades. You are left confused. Although you gave your customers more tools and information to fulfill their tasks, their performance declines. Indeed, you are diagnosed with featuritis.

Today, we will focus on the basics of User Experience. We start at the beginning, a technique at the core of User Centered design & User Experience design: Usability Testing. 
According to Wikipedia, Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. It's a very important usability practice, since it gives you direct input on how real users use your system. It allows you to discover bottlenecks in your design you overlooked yourself, and hands you specific guidelines to improve your system instantly.  This blogpost will show you that usability testing isn't something new: people have been testing their products on their users for  quite some time. In addition, we will demonstrate how to conduct such a usability test in practice.