90% of the people we have interviewed indicated that their organization’s innovation capability is hampered by a lack of speed and flexibility. It’s tempting to look at start-ups (and how they organize themselves) in an attempt to copy their strengths to your large corporate organization. Heck, even some consultancy firms will state that corporates should act as start-ups in order to achieve success in their innovation efforts. We disagree and I would like to share our vision on the matter.