Making your web applications Search Engine Friendly has always been important for scoring high in search engine results. More and more of those front end applications are evolving towards SPA's (Single Page App) which are inherently difficult to crawl, thereby potentially impacting your search ranking. However, the dilemma between a focus on UX or SEO is a fallacy. In this post we’ll have a look at how you can both offer a dynamic, fast and user-friendly web application and still keep search engine crawlers happy.