AE Stories

In a previous blog I wrote about moving from an organisation centric to a customer centric strategy. In this blog I expand somewhat more on this theme by considering the impact on your business model.

Today’s organisations are typically designed according to a traditional linear value chain of marketing, sales, delivery and support. But if we really want to put the customer central stage, we have to look differently at our organisation model. And turn it around. Make it a dynamic network driven by the needs of our customers.

In today’s business landscape, almost every company is facing the challenge to move from organisation centric to customer centric, putting the customer at the heart of all activities. In this blog, I explain some of the key changes that I see happening today.

Looking from the outside: start from ‘real’ customer needs

Understanding your customers’ needs and desires and how they interact with your business is key in building long-lasting customer relationships. The major mind shift here is to start from what the customer really needs, instead of what you ‘think’ the customer needs.