AE Stories

A common issue encountered on projects is that the project goals have not been clearly defined. A Benefit Map is a powerful visual to provide solace.

Building a profitable enterprise no longer depends on finding the right product and setting the right price. We live in the age of the customer, who is well informed through the capabilities of the internet. Customer Experience has become an important element in doing good business. Companies will have to reinvent themselves in order to fully understand and serve their customers, employees and partners. Time to get started on building amazing experiences, aided by digital tools. We spoke with Kenny Follet, one of the speakers at AE's latest AE Foyer "Embrace your customer, get digital!"

Do you recognize the following situation? You are involved in a project and, based on a slide deck or analysis document, you need to decide on the way to go. After reading the content, you don’t feel like you’ve fully grasped it and you don’t feel comfortable at all to take a decision. In this article, I’d like to share 3 practical tips to increase the value of any change/requirements document, enabling faster and more confident decision taking for stakeholders.

So we have analysed the customer's journey, looking not only at the different steps our customer goes through, but also how he feels along the way. We've also checked the different touch points the customer interacts with and identified gaps or points for improvement. Useful techniques that help us better serve the customer. But one question is left untouched: does the customer care?