AE Stories

In my previous blog I explained why it is important for any organisation to think about its ecosystem and develop a platform strategies. I’ve dived deeper into the two main platform strategies. Developing a strategy is one thing, at least as challenging it is, to implement it and secure one’s position in the platform business of the future.

If you ask yourself why companies like Google, Amazon and Apple are so successful, it is because they were the first to understand about platform strategies and how to best implement them.

Before the end of 2019, financial players must be compliant with the Payment Services Directive II. Commonly referred to as PSD2, the European directive concerns the development of new products and payment services, as well as their inclusion in a legal framework. Johan Luyts, Integration Expert at AE, discusses the changes this new payment directive brings about and elaborates on strategies banks can use to turn those challenges into opportunities.

This post was written by Oliver Belmans & Bram Vanschoenwinkel

A previous series of blog posts on Marketing Analytics offered an extensive overview of the available analytical techniques for marketing and their added value. Some examples of these techniques included market basket analysis, customer segmentation and churn prediction. A conclusion reached in these blog posts was that data analytics are the ideal extension to traditional marketing: based on data, we gain insights into (potential) customers and their behaviour, so that we can target them in an even more personalised manner.

The first of a two-part blog post zooms in on an important category of marketing analytics: Geospatial analytics or Geographic analysis. What can geographic analysis signify for your business? What is the added value of using this analysis? In a second blog post, we will explain the more technical aspects, show you how you can start up this analysis with the help of the open-source software R (the R Project for Statistical Computing) and provide a complete step-by-step plan of our own workflow.

I’m not telling you something new if I say the demands on IT from business are ever increasing. Certainly the last few years, business is looking more and more towards IT as a big part of the solution to their business problems.