Undoubtedly you already heard about the strategic and competitive advantages Business Analytics can deliver by bringing you wisdom and insights derived from your company data.
“Analytics is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…”
But is this really the case? Is Analytics really worthwhile talking about? And more importantly, how can companies go from just talking about it to actually and successfully doing it?