AE Stories

Last year has been quite exciting, full of wonderful events and the joyful welcoming of a few new members to our AE family. Before we said goodbye to the year of 2018, we held our end-of-year Analytics foyer in December.

During this festive edition, our team of Data Scientists shared a number of different success stories we realised together with our customers in 2018. In our previous blog post Looking Back at our Analytics foyer: Part 1, we presented a deep dive into these different successes brought during this inspiring evening.

Let’s talk about innovation... How does this word make you feel nowadays? Do you feel confident as in “I’ve got this”, or do you feel shivers rolling down your spine? Well, more often than not, it seems that it is the latter. How come?

I’m not telling you something new if I say the demands on IT from business are ever increasing. Certainly the last few years, business is looking more and more towards IT as a big part of the solution to their business problems.

Building a profitable enterprise no longer depends on finding the right product and setting the right price. We live in the age of the customer, who is well informed through the capabilities of the internet. Customer Experience has become an important element in doing good business. Companies will have to reinvent themselves in order to fully understand and serve their customers, employees and partners. Time to get started on building amazing experiences, aided by digital tools. We spoke with Kenny Follet, one of the speakers at AE's latest AE Foyer "Embrace your customer, get digital!"

“How do you feel about that?” It’s a question associated more with clients staring at their psychotherapist’s office ceiling than with enterprise platforms, mobile applications and their customers. Not surprisingly so; applications are often seen as embodiments of reason and logic. Their performance has objective targets and their functionalities have thoroughly analysed and well-documented requirements.