Enterprise architecture, on its own delivers no value. As illustrated in my blog on outside-in architecture, the final goal of enterprise architecture is to design structures that create business value.

Therefore enterprise architects operate on the link between strategy and execution, connecting the investment chain with the operational value chain. To be able to improve the structure of enterprises, enterprise architects have to collaborate with business executives, investment portfolio managers, project teams and operational people as illustrated in the following picture:

In this blog I want to share my insights on how I see these collaborations happening in practice. Be aware that I will explain the collaborations top down, which in practice will often not be the case. In my experience, I mostly jump in at the project level to create early value and continue my journey from there on.

As an enterprise architect, I ask myself continuously the question how I can contribute to the creation of business value for the enterprise. How can we design or improve structures that enable the enterprise to create more value?

The basic model

If we look at an enterprise from a very high level, the basic model of an enterprise is to turn the money of investors in business value for customers, in collaboration with partners in the supply chain.

If we want to take the word ‘enterprise’ in our job titles seriously, I believe we should change our mental model from an inside-out oriented perspective to an outside-in oriented perspective. How can we connect the investment value chain with the operational value chain to create more value for the customer?